Seven major lifestyle and licensing events organized by the Hong Kong Trade Development Council (HKTDC) officially opened this week, featuring the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, and the Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong at AsiaWorld-Expo. The Hong Kong International Licensing Show and Asian Licensing Conference are also taking place concurrently. The seven exhibitions have attracted approximately 5,600 exhibitors from over 30 countries and regions.
Licensing Show Showcases Popular IPs: From 9GAG to StarMoly
The Licensing Show features over 600 brands and intellectual property projects. Highlights include Hong Kong’s internationally renowned brand 9GAG, which unveiled its Pixel Art-style original mascot “Potatoz” and revealed plans to strengthen mall exhibitions and Southeast Asian cross-border collaborations. Xiamen-based StarMoly (萌力星球) also showcased popular sticker IPs including “Quby” (乖巧寶寶) and “Little Panda Yomengjun” (小熊貓野萌君), along with their merchandise development operations. Organised by the Innovative Entrepreneur Association (IEA) and sponsored by Cultural and Creative Industries Development Agency (CCIDA) of the HKSAR Government, the Design Licensing and Business (DLAB) Support Scheme again stages the DLAB Hong Kong Pavilion at the Hong Kong International Licensing Show, bringing together nearly 40 exhibitors showcasing multiple Hong Kong original brands and IPs. Among them, Tina Pang, exhibitor and hand-drawn illustrator behind “Miss Snail’s Fantasy Universe,” expressed hope to promote her work through the program.
Home and Gift Products Feature Innovation: Infection-prevention Mobile Toilet and Gerontechnology Take Center Stage
Gerontech and Innovative Material Pavilion, funded by the Innovation and Technology Commission, is located within Home InStyle, bringing together over 20 local enterprises showcasing gerontechnology products, smart living solutions, and innovative material home goods. Scan Infinity Ltd presents the TechFitX Smart Sports Training System, which uses interchangeable modules and gamified training to help seniors easily build an exercise routine at home. The United Nations University Hub on Humanitarian Innovation and Technology at Lingnan University exhibited the a smart power-assist solution designed to reduce the physical burden on caregivers when maneuvering wheelchairs. Other products include Sinomax’s bionic ultrasonic sleep soother, German Pool’s Natural Wellness Machine, and Afontane’s self-cleaning bedding system.
A highlight is allcareAI’s newly unveiled “Smart Anti-Infection Mobile Dry Toilet,” which breaks traditional limitations by requiring no water connection and operating on charging alone, paired with a patented automatic wrapping system to provide a new hygienic experience for seniors and caregivers.
At the Gifts Fair, returning exhibitors include B.Duck (德盈控股國際有限公司) after a 10-year absence, Camel – Wei Yit Vacuum Flask Manufactory Ltd (唯一冷熱水壺廠), and Red A (星光實業有限公司). First-time exhibitor Camel Brand launched the MINI20 Thermos Blind Box designed by Hong Kong illustrator Pen So and Hong Kong contemporary artist Jerry Cho. Coinciding with the 85th anniversary of both the Camel Brand and Bruce Lee’s birth, the exhibitor also launched a collaborative thermos flask. Red A has also introduced a blind box series.
Middle Eastern Exhibitors and Buyers Attend Despite Regional Tensions
Despite severe tensions in the Middle East, exhibitors and buyers from the region made the journey to Hong Kong to participate in the exhibitions this year. First-time exhibitor Alpha Art from the UAE brought distinctive gift products, showcasing various bags, water bottles, and tech products at the exhibition. Managing Director Mohamed Alayat stated that products are designed in Dubai and then sourced through mainland suppliers. This participation aims to connect with more overseas buyers and expand business in Asia.
Additionally, buyers who traveled from the Middle East despite challenges gave high praise to the exhibition, expressing their intention to continue participating in the future while hoping for an early end to the Middle East conflict to avoid disrupting trade.
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