Norwegian football sensation Erling Haaland has a new headline-making move — and this time it’s not on the pitch. The Manchester City superstar has officially signed as the latest brand ambassador for China’s iconic herbal tea brand, Wang Laoji (Wong Lo Kat). The announcement instantly went viral, with his catchy endorsement jingle becoming a trending topic across the internet.
When fans think of Haaland, they picture goal-scoring machine, raw power, and sheer dominance. Still in his mid-20s, the Norwegian striker has already taken Europe by storm and boasts massive global popularity. By signing Haaland, Wang Laoji clearly aims to leverage his international star power to transform the brand from a “national herbal tea” into a global name, especially among younger consumers.
In recent years, many Chinese brands have aggressively expanded overseas. A key challenge is how to tell a compelling brand story. Wang Laoji’s latest move — a striking “East-meets-West crossover” — pairs traditional Chinese herbal culture with one of Europe’s top football icons. The contrast is huge and highly shareable. Just imagine Haaland powering through defenders on the pitch, then promoting “clearing internal heat and relieving summer discomfort” — the visuals are pure internet gold!
For Hong Kong and overseas fans, seeing the City striker holding a bottle of herbal tea feels refreshingly new. But from a branding perspective, the partnership is smart and well-calculated: health, vitality, and elite athletic performance align perfectly with Wang Laoji’s product positioning.
What do you think of the Haaland + Wang Laoji combo?
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