OWNDAYS, the Japanese eyewear brand renowned for its in-house design, manufacturing, and retail, has officially announced Kimura Takuya as its new Global Brand Ambassador. The brand has unveiled its latest television commercials in Hong Kong for the first time, featuring Kimura in the campaign themed “Evolving Adult.”
“Black Tears” Commercial The “Black Tears” commercial uses the striking visual metaphor of a black tear. As time passes, people experience a complex mix of emotions — anger, anxiety, bravado, and joy. The essence of adulthood lies in no longer being swayed by external turbulence, but instead learning to calmly process all emotions and face the world with composure. This hard-earned “adult serenity” is distilled into a deep, profound black. The black tear does not represent sadness, but rather symbolizes emotional depth and maturity.
“Crocodile” Commercial This film centers on the interaction between Kimura Takuya and a crocodile. As one of the oldest living species on Earth, the crocodile’s external appearance has remained almost unchanged since prehistoric times, yet its internal structure has continued to evolve over millions of years. Eyewear follows a similar philosophy. Since the invention of spectacles with temples in the 18th century, the fundamental silhouette has stayed classic, while features such as thinner lenses, multifocal lenses, and colored lenses have constantly advanced. Though one is a living creature and the other is not, both embody the spirit of “unchanging form, ever-renewing essence,” perfectly illustrating the harmonious balance between heritage and innovation in eyewear design.
In both commercials, Kimura Takuya wears pieces from OWNDAYS’ latest “BACK in BLACK” collection — black-framed and multifocal eyewear. With his signature stylish and effortless demeanor, he embodies the aesthetics of modern adulthood within a distinctive visual world. To achieve the most authentic texture and atmosphere, the entire production deliberately avoided CG effects, relying instead on traditional techniques of lighting, color, and styling to delicately portray how eyewear transcends time, stays close to everyday life, and continues to evolve with vitality.
Times Square New Store Opens May 22 – Full “BACK in BLACK” Collection Debuts
To coincide with the new campaign, OWNDAYS has extended this premium visual experience to its 22nd store in Hong Kong, now open at Causeway Bay Times Square. To celebrate the grand opening, the Times Square store will exclusively showcase the complete “BACK in BLACK” collection — a total of 20 designs — from May 22 to May 28.
Additionally, the two hero models worn by Kimura Takuya in the commercials will be available:
- OB2015G-5A C1 (Black) from the BACK in BLACK series
- AU2112A-5S C2 (Tortoiseshell Brown)
Customers can try on and purchase these two exclusive advertising models at the new store during the first seven days. Starting May 29, the entire “BACK in BLACK” collection, including the two signature Kimura models, will be available at all 22 OWNDAYS stores across Hong Kong.
Don’t miss this opportunity — a must-visit for Kimura Takuya fans, eyewear collectors, and style enthusiasts alike!
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