More Than 100 Exclusive Food-and-Beverage Offers Introduced in Partnership with Local Merchants to Boost Festive Spending and the District Economy
The Tsim Sha Tsui Central Strategic Development Association (T-Central), established under the leadership of Miramar Group, officially launched “Tsim Sha Tsui Central Wine & Dine 2026” at Mira Place 1 in Tsim Sha Tsui on 30 September.
Now in its third edition, the campaign will run from 1 October through November, spanning the National Day Golden Week and Halloween season. Under the theme “Taste the World, Celebrate in Tsim Sha Tsui Central,” the initiative brings together a wide range of restaurants and bars in the district to offer special dining privileges and experiences. By combining festive celebrations with the night-time economy, the campaign highlights the area’s diverse culinary scene while encouraging local consumption.
Over 100 Food-and-Beverage Offers
Tsim Sha Tsui Central Wine & Dine 2026 features more than 100 exclusive offers from participating restaurants and bars across the district. Key highlights include:
Exclusive promotions and discounts: Selected food and beverage items will be available on buy-one-get-one-free terms.
Festive and themed privileges: Offers include the “National Day Celebration · October Birthday Privilege”, alongside the Halloween-themed “Grand Finale · Halloween Wine Celebration”, launching from 29 October and featuring themed costumes and festivities.
Convenient pre-ordering platform: A dedicated campaign page has been set up on Miramar Group’s membership platform, Mi+, allowing customers to pre-order selected festive set menus directly via the Mi+ mobile app.
Food Culture and Outdoor Festive Experiences
Beyond dining promotions, this year’s campaign incorporates food culture and outdoor festive elements to enrich the visitor experience:
“A Taste of Tomorrow” themed experience: Held at the B1 Atrium of Mira Place, the showcase presents a blend of traditional and contemporary culinary experiences. Highlights include AI robot-made specialty coffee, traditional Hong Kong-style hand-pulled milk tea, local snacks and neon-themed photo spots.
Halloween Light Festival: From mid-October, Mira ARTvenue will feature outdoor Halloween-themed lighting and art installations, creating an atmospheric late-night photo-taking destination in the district.
Overnight Parking Offer Supports Night-Time Spending
To support the night-time economy and late-night dining, T-Central has introduced the “T-Central Worry-Free Parking” overnight parking offer. During the campaign period, customers parking at Mira Place between 11:00 pm and 7:00 am the following day can enjoy a special rate of HK$8 per hour.
For further details on participating offers and promotions, please visit the T-Central official website: https://www.t-central.hk
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